We are delighted to announce that we have promoted Rob Horton to Operations Director. Here is our official announcement.

Rob Horton (front) with Sorion Directors Phil Yates, Steve Hayes and Nick Hartt (left to right)
Rob Horton (front) with Sorion Directors Phil Yates, Steve Hayes and Nick Hartt (left to right)

Birmingham based Sorion Electronics, who supply electronic engineering services to the automotive and manufacturing industries, has promoted Rob Horton to Operations Director.

Rob joined Sorion in 2014 as Operations Manager, and brought with him a wealth of experience having held key positions in a technical and computing book company, including sales manager and logistics manager.

Rob is results driven and as Sorion’s Operations Manager he has been instrumental in ensuring the company is in a position to meet growing demand whilst continually improving upon the on-time delivery of well designed and manufactured products.

Commenting on his Directorship Rob said: “I’m proud to be a Director at Sorion and as Operations Director I will continue to strive for operational excellence through ensuring we have efficient work practices and well trained, motivated and customer focused staff.”

Sorion has gone through a period of extensive development and growth recently and earlier this year they invested in a significant project to increase the size of their production facility and design office. They have also invested in additional Computer Aided Design hardware and software as well as increasing their commercial vehicle fleet. Sorion’s previous two trading year-ends have been their most successful on record and for their latest 2015/16 year-end the company turn-over will have grown by a further 20%

This year has seen Sorion supply equipment into Eastern Europe and the Far East and just in the last month Sorion has won two six figure contracts to supply end-of-line electrical test equipment to a new and existing client within the automotive sector.

In recognition of their success Sorion recently won the Made in the Midlands SME Manufacturing Company of the Year Award and were shortlisted for the Made in the UK National Award.

Sorion MD Phil Yates said: “We are undergoing a sustained period of growth and in addition to investing in our facilities we are also investing in our people for the long-term future of Sorion. I am delighted that Rob has accepted his Directorship and promotion. Over the past couple of years Rob has provided exceptional results as a manager, including driving key initiatives in developing a culture of continuous improvement and improving operational workflows”.

Rob is originally from the Black Country and now lives in Birmingham. In his spare time Rob enjoys hiking around the countryside with his family.