Rob Joined Sorion in 2021 as Engineering Manager and was invited to join the board as Engineering Director in July 2022, offering his strengths and skills in support of the other members.

From 1st August 2025, Rob took on the responsibilities of a Managing Director.

An accomplished and proven leader, Rob initially worked in IT and Networking from the mid 90’s until the turn of the millennium, helping to introduce some of the UK’s first ever Wi-Fi systems. He then spent most of the next two decades
travelling the world developing automated robotic solutions, primarily to the automotive industry, but also in Oil & Gas, Logistics, Food & Beverage and Medical.

With a proven track record of being a critical component of process and systems improvement, identifying and developing effective solutions he also found the time to start and pass on a number of small businesses including shark tank diving in an aquarium, a diving and first aid training centre and producing a small plant providing clean affordable drinking water to rural communities in Thailand.

Since 2018 however he has returned to the UK with his wife Sandy and two daughters and is pleased
to be a part of Sorion’s long term future and success.

Martin has been with the company for 24 years and has been instrumental in the growth of Sorion.

Martin developed an interest for electronics as a teenager which led him to complete an Electronics GCSE course. After graduating, he joined British Federal in Dudley as a Trainee Test and Service Technician where he worked for 14 years progressing to Quality and Health & Safety Assistant Manager. During his time at British Federal, Martin gained valuable experience in the field of electronics and completed an ONC and HNC in Electrical & Electronic Engineering

Martin joined Sorion in 2000 as a Project Engineer and over the years has supported the company in various roles: Workshop Manager, Purchasing Manager and Operations Manager.

Martin was invited to join the Board of Directors in December 2024 and is responsible of Design Output, Purchasing, Manufacturing, and Installation.

Martin is married, has two children and two grandchildren. He is an avid DIY enthusiast and completed many home and garden projects and house renovation projects for his family.

Heidi joined the Board in August 2025 as Finance Director. She is responsible for shaping the company’s financial strategy and driving sustainable commercial success.

Heidi joined Sorion in 2022 as Office Manager overseeing day-to-day finances and focusing on the financial health and efficiency of the business. Her commitment, expertise and leadership have played a vital role in the company’s continued success.

Prior to joining Sorion, she worked for The Works where she rose to the role of Senior Buyer responsible for the fiction range along with cookery and reference books

Earlier in her career she was a buyer for a technical book wholesaler for 18 years.

Heidi holds a BSc degree in Maths and Geography from Keele University.

Outside of work, Heidi has a variety of hobbies and interests, including USA and Country music, running, hiking up mountains, studying maps and doing long distance walks.